I am not sure what VW is doing. I think they see a price point on SUV's and so they bring one out that tops out a 40K, right in the average range of many SUV's. They most likely want to be part of that market with the Touareg rather than the Kia and so on in the 20's. Otherwise, they stick to the same average price range of all auto makers with the main selling price for the bulk of vehicles at 19-22k. And then just like all the others, they have their high-end, Passat in this case, if you max out will hit 33-35k.